Producer Scott Storch is preparing to launch his own label, Storchaveli, Billboard reports.

As to who will be distributing the imprint, Storch would only tell, "There are a couple of situations right now that I'm in the process of discussing. I want to leave that part open right now."

He did note that the label will be a "real record label that's fully staffed and housing all different styles of music: R&B, hip-hop, Latin hip-hop, pop, rock'n'roll, everything." One of the first artists under the Storchaveli banner is Brooke Hogan, the daughter of pro wrestling legend Hulk Hogan.